The Kurabu Project consists of three main elements: First a physical hub where fans of anime can connect with each, share content and enjoy their fandom. Second a digital space in the form of a socially driven streaming service. Thirdly, a variety of printed media both to promote and enforce the brand. Elements include flyers, postcards and posters, digital flyers, restaurant collateral, theatre collateral, promotional items and an interactive prototype for the streaming service.
The opening description of Kurabu and it's elements.
Black and White
The NYTimes rebrand project consists of one multi-page brand book that demonstrates the rebranding of a classic brand (selected by the student after conducting semiotic research). The brand book includes a history and description of the company, a brief overview of the semiotic process used to develop the brand, an updated logo (with usage guidelines), a stationery set and a demonstration of potential promotional items.
Masters of Photography
Masters of Photography consists of seven plus spreads created to explore the various elements of book design. The project made use of a single color as well as pre-selected photos (which could not be edited in any way.) The final deliverable is a 9”x6” landscape art book printed on 80lb. silk coated text and perfect bound.
Stern Grove Festival
A set of three double sided postcards for a music festival. Each card features a different artist bio (based on the concert date) as well as a different color. In addition to the postcards, custom tote bags were created with the idea in mind that festival goers could pack lunch and other essentials to bring with them to the park.
A hypothetical vending machine that sells clean, pre-scented t-shirts in case of emergencies. Each t-shirt boasts the Emergentees logo inside a colored circle that corresponds to the scent that it has been treated with. The packaging is sturdy and environmentally friendly, and perfectly fits one rolled up t-shirt. The vending machine features a playful chart that shows some of the most common reasons that an Emergentees might be needed.
A 96-page research text created from compilted information about birds and feathers. The book is typeset in Helvetica Neue Light and Ultralight and utilizes exdents to create movement in an unexpected area of the page. Printed on 80lb. smooth white text and bound by Judith Ivry in New York. All information graphics and photos were shot and produced by me. A four page website was also created in order to market the book online.
A hypothetical brand called Immergo which seeks to appeal to the 18-29 demographic. The idea was to combine virtual reality technology with gaming in order to create a new way to interact with your environment. The product would feature a slender, chic looking set of glasses and look indistinguishable from any prescription pair. The brochure is an 8.5” x 11” booklet with images showing video game characters interacting with their environments and the typographic treatment is VAG Rounded in white on a 90% black background.
Target Annual Report
The Target Annual Report is presented as an 8.5” x 11” booklet printed on matte paper with a silk finish. Photographs are of real Target products available for purchase (at the time of production). The image on the cover was created using the texture from a decorative pillow, combined with the Target bullseye as a rising sun. All type is set in Helvetica in black or Target Red.
A poster and stationery set for an event hosted by the hypothetical organization called Society of Creative People. This particular event focused on the art and style of Kan Tai Keung, a modern painter who uses the traditional medium of ink to create his designs. The poster features an aged, parchement background as well as sweeping abstract shape in black ink and is printed on a 24” x 36” art print quality paper.
A website redesign for Basin, an organic / skin friendly retailer that sells body scrubs, soaps and more. The redesign features a spaced out, more airy appearing layout with fewer products on the landing page as well as a softer, less messy background image. The site was presented with a desktop verion, as well as tablet and mobile device layouts.
Access to Anime
The first stage of the Kurabu project, Access to Anime focused on identifying a problem, gathering information and creating an initial visual system based on the findings. Presented as a process book and a series of narrated slides presenting data as information graphics. Printed as a trade paperback via Blurb.com and presented to an AAU sanctioned group of educators.
A full scale branding project including a brand book showcasing the Little Things brand, a program / pocket guide, environmental signage, promotional items, a DVD boxset, flyers and postcards, tickets for the event, a website and mobile application, and an animated logo. Based on the works of Hayao Miyazaki, all elements feature a bold, blue sky pattern created from a screen capture from his last feature film, ‘The Wind Rises”.